Why Does Authenticity Matter?

Why Does Authenticity Matter?

Oh Authenticity. One of those buzz words. The thing that tons of people talk about publicly, but few people achieve. It’s such a grossly overused word that it has almost lost its meaning. But alas, since I cannot come up with a better word, here goes. 

 

What is authenticity?

 

I think perhaps my favorite definition of authenticity is one that relates to gemstones. Basically, you can tell an authentic stone from a fake (usually) because the authentic stone will ultimately have a flaw of some kind. They are both stones. You can touch them, lick them, stick them in your pocket. But the authentic one will have some kind of flaw, or “character” as my Mama calls it.

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